Welcome to the class blog of COM 315! This course adderssses the specific challenges involved in communicating complex, technical information to both lay and experienced audiences. Throughout the semester, we will be reading several journal articles relating to how presenters can communicate complex ideas in a clear and understanding way. Students are required to reflect on these articles in the blog, as well as apply the readings to real-world instances.

Calendar of Events

Thursday, November 8, 2007

LaundryPure

INTRODUCTION:

Attention getter: Since the early 1930s, American households have been putting laundry detergent to use.

According to Proctor & Gamble, in an article called “the ‘unofficial’ history of laundry”; it wasn’t until after WWII that laundry detergent became popular. Since then, this product has boomed into a successful commodity good. Also, according to a study put on by EcoQuest International, a company devoted to the technologies of healthy living, Americans spend roughly 6 billion dollars a year on laundry detergent. This is equal to 40,000 pounds. To put that into perspective, that is equal to 126,000 semis packed full of laundry detergent. In turn, this creates a byproduct of 400 billion gallons of polluted, detergent-infested water. These are really big numbers for just one product, yet they play a part in almost everyone’s lives. For those who expect to keep their clothes clean, constantly purchasing this product is a must. What if there was a way to reduce the amount of times you had to run to the store to buy new laundry detergent? What if you didn’t have to spend anymore money on laundry detergent, and still maintain cleaner clothes? What if you could save the cost of hot water while cleaning your clothes? All of this sounds extremely appealing, especially to college students. There is a way to make this happen. EcoQuest’s LaundryPure system makes room for cheaper living while still being environmentally sound.

Preview: I will be discussing this system by sharing two concepts. First, I will explain some of the health risks that this system fights. Second, I will touch on the benefits we all can take advantage of by purchasing this system. From there, I will let you know how you can play a role in implementing this system into Purdue’s campus, and show how it can affect you.

BODY:

Transition: The disadvantages of using so much detergent deals with the waste of raw materials and the exposure toxins. According to The Environmental Protection Agency, in a technical fact sheet listed in May 1999, there are key area of concern and environmental issues that are caused by laundry detergents.

I. The use of the LaundryPure system prevents these risks, and provides for a cleaner and more resourceful environment. Before we get into that, let’s first take a look at what is harmful about laundry detergent.
A. Though detergent contains surfactants are readily biodegradable (meaning biodegrading at a faster than normal rate), they are toxic to marine life.
1. Such as fish and algae.
B. There are also substances called builders, which has the potential to cause eutrophication.
1. This causes water to reduce the amount oxygen it contains. This is obviously harmful to the affected environment.
C. Colorants, which should be minimized as often as possible, have been studied to cause cancer in humans.
D. In areas that contain high wash water may cause severe burns to tissue in living organisms, including humans.
E. Typically, washing loads of laundry require low temperatures and a low amount of laundry cycles; however, this is not always the case.
1. Wash cycles that require hot water used up extra energy.
2. Not to mention there is an overuse of water in this process.


Transition: Now that we’ve seen all the negative effects of detergent, it only seems reasonable to have a product that prevents these problems.

II. EcoQuest’s LaundryPure supplies a way to make these problems go away.
A. First of all, this system eliminates the use of laundry detergent.
1. How this system works is that the LaundryPure Machine uses technology designed by NASA to produce millions of oxygenated bubbles and infuse them into the laundry’s water.
2. This takes out the step of using detergents and all the harmful chemicals it contains.
3. So this technology is able to kill off bacteria with the aid of silver nano ions. According to EcoQuest, this is a proven germ killer. It also aids to provide odor protection.
B. Another thing is that LaundryPure takes away the effect of any allergic reactions caused by detergent residue that remains within the clothing.
1. Since there is no residue buildup in the clothes, this allows them to be softer and fluffier.
2. It will also increase your fabric’s life.
C. The most appealing factor about this system is the ability to save you money.
1. The LaundryPure system diminishes the need for hot water cycles; so this will help in saving money on your hot water bill.
2. Also, with no need for detergent, softener, or any other laundry related item, some savings will come of that.
3. Let’s take a look at some cost savings.

CONCLUSION:

Review Statement: So, you now know the benefits EcoQuest’s LaundryPure can bring to the table. You know about the potential hazards laundry detergent can cause, and how LaundryPure can prevent those hazards. All of this not only provides for a cleaner environment, but a cheaper environment. Think back to the price savings a single family is able to have. Imagine the conveniences and saving Purdue would have with this system, for both the university and its students. It would make both lives easier.

Memorable closing:
I leave you with a quote emphasized as a motivation for this system: “Just think, if every household in the U.S. got rid of just one 100 oz. bottle of ultra petroleum-based liquid laundry detergent, we could save 220,000 barrels of oil. That’s enough to heat and cool over 11,000 U.S. homes for a year.”


SOURCES:

Proctor & Gamble. “the ‘unofficial’ history of laundry”. Tide.com. 1 Nov. 2007 http://www.tide.com/en_US/articles/read.jsp?topic=soapbox_unofficialhistory.


EcoQuest. “A better way to do laundry.” ecoquestintl.com. 1 Nov. 2007 http://www.ecoquestintl.com/customers/product_guide/water/LaundryPure/LaundryPure_home.asp


“LaundryPure Cost Savings Analysis.” Chippynews.com. 1 Nov. 2007 http://www.chippynews.com/LP_analysis.htm.


“ECOQUEST LaundryPure System: Household Laundry Advanced Oxidation Radiant Catalytic Ionization System.” Chippynews.com. 1 Nov. 2007 http://www.chippynews.com/Tech,LaundryPureWhitePaper12-20-05.pdf

U.S. Environmental Protection Agency. Key Characteristics of Laundry Detergent Ingredients: EPA-744-F-99-008. May 1999. 1 Nov. 2007 http://www.epa.gov/dfe/pubs/laundry/techfact/keychar.htm.

“LaundryPure by EcoQuest.” ajkrause.com. 1 Nov. 2007 http://64.233.167.104/search?q=cache:FQWbdUGyB9wJ:www.ajkrause.com/misc/LaundryPure%2520Presentation.ppt+ecoquest+laundry+pure+cost+savings&hl=en&ct=clnk&cd=3&gl=us&client=safari

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