Outline Persuasive Speech: Very Light Jets (VLJ's)

Outline:

Introduction:

How many people have flown on an airliner recently (within the past few years)? Well you probably arrived two hours early at the airport before your flight to wait in line and check in, then stand and wait through security, then finally when you got to your gate, wait to board the aircraft. Well, a new technology has come along that can eliminate your wait and cut your travel time substantially, and that technology is called Very Light Jets, or VLJ’s.

Preview Statement:

Today, I’ll be speaking about the characteristics, advantages, types of buyers, and also some of the business uses associated with Very Light Jets (VLJ’s).

Visual Aid: Power Point Presentation, Pictures on Power point, Bar Graph

I. Characteristics of VLJ’s

A. Dan Breitman, vice president of Mississauga operations and turbofan development for Pratt & Whitney Canada Corp. claims:

“These new VLJs can hit about 5,000 airports…When you take a five- or six-hour trip and shave that to three hours, or turn a two-day trip into a one-day, you're really adding value. This is what VLJs are going to do. They're going to change the way people think about travel" (Brown 24-29).

B. Weight and Engine Power
1. Weight
a. Weight is 6,500 pounds unfueled (Brown 24-29).
b. Most jets weigh in at least 10,000 (Brown 24-29).
2. Engine Power
a. VLJ’s generate 1,460 pounds of thrust (Brown 24-29).
b. This is equivalent to 390 miles per hour (Brown 24-29).
3. Materials
a. VLJ’s are made of composite materials and epoxy.
b. According to Pierre Harter, director of advanced structures for
manufacturer Adam Aircraft Inc. in Englewood, Colo. composite materials and
epoxy:
“…Eliminate scores of metal parts and hundreds or even thousands of bolts, rivets,
and welds. This reduces labor costs” (Brown 24-29).

C. Fuel Economy and Flight Altitude
1. Fuel economy
a. Fuel Economy is 1,300 miles or about halfway across the nation without
refueling a VLJ (Brown 24-29).
2. Flight Altitude
a. VLJ’s have capability to fly above weather at 14,000 feet (Brown 24-29).
b. This is comparable to airliners as well.

D. Comparisons
1. The VLJ weighs less than a turbine engine (Brown, Ebscohost online 24-29).
*Reference to picture from (Microsoft Office Power Point 2003).

2. Also, Brown compared the VLJ to weighing less than a sports car (24-29).
*Reference to picture from (Microsoft Office Power Point 2003).

E. Models
1. Future VLJ Models include several aircraft companies.
a. DayJet Corporation is pricing their model at $1.5 million and utilizing the
Eclipse 500 model.
b. Cessna is pricing their model at $2.5 million and their model will be named
Citation Mustang.
c. Honda will use the HondaJet and is pricing at upwards to $3.6 million.
d. Embraer will use the model Phenom 100.
2. Cost of a business jet is around $6 million (Brown 24-29).

F. Visual Aid= Graph of data from point D1-2 above.

II. Advantages of Very Light Jets

A. There is an advantage over airliners and jets regarding airspace.
1. According to David Hughes in Aviation Week & Space Technology:
“the FAA instituted Reduced Vertical Separation Minimums (RVSM)” and “doubled the
number of flight levels available as separation was reduced to 1,000 ft. from 2,000
ft” (77).
2. This means that there will be a lower number of VLJ’s in airliners’ airspace.

B. There is an advantage in relation to takeoff distance as opposed to airliners and jets.
1. The VLJ’s utilize 3,000 feet of takeoff distance. At Chicago Midway International
Airport the longest runway 31C is at 7,846 feet. That is more than half of the runway
that is unnecessary in departures.
2. Brown also claims that economy and technology will attribute to its success.

C. There is an advantage over the status quo in costs.
1. According to Aviation Week & Space Technology:

“Luiz Sergio Chiessi, Embraer’s vice president for airline market intelligence, says
that the availability of low-cost avionics in the light/very light bizjet segment will
drive down the price of avionics on future regional jet projects” (Wall, Taverna 46).

III. Types of Buyers

A. According to Hughes in Aviation Week & Space Technology, 4 types of buyers include 4 categories.
1. “Existing operators of bizjets and general aviation aircraft” are one segment of the
market (Hughes 77).
2. “Concept" buyers who never before owned an aircraft” are also another market
segment (Hughes 77).
3. “Military and government customers” are listed (Hughes 77).
4. “Fractional operators” are listed as well (Hughes 77).
5. “Air taxi/air charter operators” are the last segment (Hughes 77).

IV. Uses of Very Light Jets

A. General Uses
1. Air Taxis to serve between non-commercial airports and are based on demand.
2. CEO’s could use them for convenience purposes, since they have the means to buy a
VLJ for themselves.
3. Business Purposes- Sales/Lease Agreements are useful ways to own an aircraft
without some of the hassles.

B. Approach DayJet offers
1. Day Jet offers seats on a “Per-seat-on-demand” Approach (“Business: A new
operating system” 74).
a. There is no schedule.
b. You choose your time of departure and arrival at the destination.
c. Fares are based on your flexibility.
d. Departure times are released the day before travel (“Business: A new
operating system” 74).

C. Sales/Leaseback Approach Linear Air offers is listed below.
1. The Wall Street Journal included testimony from William Herp, President and chief
executive of Linear Air (founded 2004).
a. Encourages people to buy then lease VLJ’s to Linear Air.
b. Herp explains, “The buyers would receive income from the lease and a sizable
tax benefit from the plane's depreciation, plus the ego boost from saying they
own a jet” (Covel B4).
2. Advantages:
a. No high-interest loans for Linear Air but access to planes.
b. Returning customer base.
3. Benefits small businesses and “could work for entrepreneurs who need capital but
don't want to sell equity or take on debt” (Covel B4).

V. Review

A. Characteristics of VLJ’s.
B. Advantages VLJ’s offer as opposed to airliners.
C. Types of Buyers in the VLJ market.
D. Uses of the VLJ in Business markets.

VI. Conclusion

A. When you are stuck in the airport waiting for a flight, you could be avoiding lines, security, and quickly getting to your destination by traveling on a Very Light Jet sometime in the near future.

B. Quote from introduction:

Dan Breitman, vice president of Mississauga operations and turbofan development for Pratt & Whitney Canada Corp. claims:

“These new VLJs can hit about 5,000 airports…When you take a five- or six-hour trip and shave that to three hours, or turn a two-day trip into a one-day, you're really adding value. This is what VLJs are going to do. They're going to change the way people think about travel" (Brown 24-29).



Bibliography:

Brown, A. (2007). Very Light and Fast. Mechanical Engineering, 129(1), 24-29.
Retrieved November 5, 2007, from ABI/INFORM Global database. (Document
ID: 1192854561).

Brown, A. (2007). Very Light and Fast. Mechanical Engineering, 129(1), 24-29.
Retrieved November 6, 2007, from EBSCOhost Online database. (Document
ISSN: 0025-6501).

Business: A new operating system; Aviation. (2007, May). The
Economist, 383(8528), 74. Retrieved November 5, 2007, from ABI/INFORM
Global database. (Document ID: 1269216371).

Covel, S. (2007, July 30). Small Business Link: Lease Deal Helps Plane Expansion Take
Off; Linear Air Raises Money by Tapping Alternative Lenders: the Company's Future
Customers. Wall Street Journal (Eastern Edition), p. B.4. Retrieved November 5, 2007,
from ABI/INFORM Global database. (Document ID: 1311978651).

Hughes, D. (2006, April). The VLJs Are Coming. Aviation Week & Space
Technology, 164(17), 77. Retrieved November 5, 2007, from ABI/INFORM
Global database. (Document ID: 1028587811).

Reed, D. (2007, January). Travelers could see fewer hassles in the new year;
Airplanes: Very light jets make convenient arrival. USA Today, p. 5B. Retrieved
November 2, 2007 from LexisNexis Academic database.

Wall, R., Taverna, M. (2007, May). Change Agent: VLJs Could Change
Supplier Relations :Low-cost VLJs could alter relationship between large aircraft makers
and suppliers. Aviation Week & Space Technology, 166(19), 46. Retrieved November 2,
2007, from ABI/INFORM Global database. (Document ID: 1286080511).